The Sustainable Company: How to Create Lasting Value Through Social and Environmental Performance
The Sustainable Company: How to Create Lasting Value Through Social and Environmental Performance
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Overview
This is not a book of fluff or feel-good case studies. It’s a handbook for organizational change. The instructions are specific, potential pitfalls are highlighted, and the appendix provides a detailed discussion of outside evaluation tools. -GREEN MARKET REPORT The Sustainable Company offers some genuinely practical insights into what it really takes to improve stakeholder impacts. -ETHICAL CORPORATION Laszlo endeavors to translate social and environmental concerns into the language of marketing and corporate strategy…well-meaning executives will find much food for thought here. -PUBLISHERS WEEKLY What Mr. Laszlo calls ‘Planetary Ethics’ or the integration of economic, environmental, social and high ethical objectives into long-term business strategy, is the new price of entry for corporate survival. Those who ‘get’ this and do it best will enjoy increasing shareholder value. I believe this book carries a critical message for today’s corporate executives. -DEBORAH D. ANDERSON, PH.D., FORMER VICE PRESIDENT, ENVIRONMENTAL QUALITY WORLDWIDE, THE PROCTER & GAMBLE COMPANYThe Sustainable Company shows how to create value for shareholders while balancing responsibilities to society and the environment. Its step-by-step approach and tool-kit for managers make this book the solutions manual for the twenty-first-century manager.
